PRODUCT DESIGN
UX/UI
I design scalable ecosystems that transform complex products and services into high-performance solutions.
Featured Cases
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![Seis smartphones exibindo páginas do aplicativo da Colgate, incluindo ofertas, dicas de cuidados dentais, e formulário de inscrição, com o logo da Colgate ao lado.]()
Driving brand loyalty through gamification: a digital experience for Colgate-Palmolive Turkey
Year: 2024
Client: Ogilvy
Advertiser client: Colgate-Palmolive -
![Tela de computador e celular exibindo página de cadastro de produto no site da Consul, com opções de pesquisa e categorias visíveis.]()
Scaling first-party data: transforming Consul’s legacy product registration into a high-conversion ecosystem
Year: 2024
Client: Whirlpool
Brand: Consul -
![Tela de um site em um laptop e um celular mostrando informações sobre saúde bucal e problemas nas gengivas, com o logotipo 'meridol' e textos relacionados à saúde das gengivas.]()
Personalized oral wellness: engineering a data-driven product matcher to simplify specialized care
Year: 2024
Client: Ogilvy
Advertiser client: Meridol Saudi Arabia & South Africa -
![Tela de pagamento de uma aplicação móvel com opções de cartão de crédito e Apple Pay, mostrando detalhes de um cartão de crédito com nome Sabrina Escorcio, número do cartão, data de validade e CVV.]()
Driving transaction completion: Optimizing the payment funnel to reduce checkout abandonment
Year: 2021
Client: Enterprise
Plataform: Mobile -
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User Research: Optimizing UX for Effortless Service Activation Journey
Year: 2021
Client: MedPass
Researched client: Rappi
Synthesize
Complexity.
The Promise
Building integrated ecosystems and cross-functional collaborations that transcend isolated “assets.”
The Approach
Translating complex UX/UI problems into solutions that dissolve friction and dictate future interactions
The Goal
"Clarity is the only metric that matters."